What is SEO ?

Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them.

SEO is about helping search engines understand and present content.

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Why SEO is so important? 
Search Engine Optimization (SEO) aims to draw the greatest amount of traffic possible to a website by bringing it to the top of a search engine's results. SEO is used by businesses and individuals to maximize the visibility of their websites and content to boost traffic and, therefore, business.

SEO can help you build better relationships with your audience, improve the customer experience, increase your authority, drive more people to your site, give you an edge over the competition, and increase conversions, which means more sales, more loyal customers, and more growth for your business

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