What is website marketing?

Website marketing is the strategic promotion of a website to drive relevant traffic to the site. The goal is typically to attract people who may be interested in a company’s products or services. More traffic coming to a site means more opportunities to put your value proposition in front of potential customers.

The goal of most website marketing strategies is to rank highly in search engine results pages (SERPs) through the implementation of search engine optimization (SEO) tactics, content marketing, social media engagement, and other digital and offline efforts.

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Properly managed, a website marketing strategy can help your business attract new customers and ultimately expand your business’s share of the market.

An optimized website provides a branded customer experience that answers questions and demonstrates the unique value of your offerings. Every aspect of your brand’s online presence radiates out from your website. Keep reading to learn more about how to maximize your website marketing strategy.

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